Tuesday, December 2, 2008

Teddy Bears Make You Smile

Many years ago, one of my clients challenged its resident branding genius Brian Collins, to come up with a christmas lobby display. It had to feel good and do good.

Brian envisioned a giant Christmas tree made of teddy bears. And right before Christmas, the tree would be disassembled and given to kids in city hospitals.

Today when I arrived at the office, the teddy bear tree was sparkling. The bears - all red. (The colors have changed from year to year, but red is my favorite).

It was a simple and elegant idea. And like all simple and elegant ideas, it has not gotten tired. In fact, it continues to bring a smile to my face, and everyone who enters the building no matter how many times it is seen. Once again, proving the adage that big ideas last. Thanks Brian - here's to you.

No comments:

Add to Technorati Favorites