Wednesday, June 3, 2009

Speak- easy

You know you have a trend when you can cite 3 examples of the same thing. That's what happened today -- three different times the word "speakeasy" was part of the conversation. And in two of its uses - it meant a different thing.

First - a new Wall Street Journal section that they are calling "Speakeasy." A mash-up of culture, trends, the arts, style, etc that shows a softer side to the newspaper. I'm guessing it's their attempt to build readers online while the paper itself sticks to harder news.
You can see it here.

Then, I heard about a mobile marketing campaign for Remy Martin that was called "Speakeasy" a program that provided a mobile link to those who opted in to secret bars and clubs. You gain admittance by bringing your phone and downloading the secret invite.

Finally at the end of the day was the ultimate story about what a real speakeasy is in the NYTimes Dining section. Seems that the cocktail party of prohibition era is once again hot (which I knew from my sister and her neighborhood hot spot "Drink.").

You can see the NTY story here.

Personally, I've been obsessed with mixology since my first visit to drink where each cocktail came with ice carefully molded for each drink. Chopped, blocked or simply shaken and strained, each drink made as much out of the ice as ingredient as the tinctures, alcohol and mixers that were included.

Of course if you look at the etymology of the word, all of the cases cited seem to meet its meaning: From the online Etymology Dictionary a "Speakeasy" is:
"unlicensed saloon," 1889 (in New York "Voice"), from speak + easy, from the practice of speaking quietly about such a place in public, or when inside it, so as not to alert the police and neighbors. The word gained wide currency in U.S. during Prohibition (1920-1932). In early 19c. Ir. and British dialect, a speak softly shop meant "smuggler's den."


Laurie said...

Drink had a weird vibe tonight, but the Wifi (Lairds Apple Brandy, Lillet, Drambuie, and other tasty things) was excellent. I'll take my speakeasy over pretty much any other option, any day......

Anonymous said...


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