Friday, September 26, 2008

Do Lawn Signs Work?

As you know by know, I have a thing for illegially placed lawn signs.
But what has become more interesting in my little tiny town is that signs all over are disappearing. The idiotic head of the Republican Town Committee had a letter to the editor this week decrying the lack of "democracy" afforded to the GOP as scores of McCain/Palin signs have been taken down in town. (I swear it wasn't me - honest). I didn't do it this time.
The guy's letter is literally impossible to read. Everytime he writes something he makes the case for NOT being a republican. But what is interesting is that the Democrats have not really had signs up at all. We just got our signs for our party candidates and the Obama signs -- in limited quantities, just arrived. So what's the noise about?
According to this very interesting article from a political friend, Lawn Signs don't even work. They make people feel like they are part of a cause, but don't really influence voters.
I have another point of view. I think they add to the visibility of a candidate, especially on the local level. If all you see is one candidate's name out there all the time, you're liable to think they are hard working and well liked. So it seems to me to be important for the competitor to also have his or her name out there.
My new strategy is to put my candidates signs up right next to his competitor -- at least when the signs are on public roads....

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